Publishers. Your editorial content drives hotel bookings.
We can prove it, and you can earn revenue.
Curacity is the first and largest data analytics and measurement company that measures when content leads to downstream transactions, and compensates publications each time their content inspires a direct hotel booking.
Publishers know their content fuels inspiration, and results with transactions. Our data products, ORA and AIM, measure consumer engagement in a new way. Publishers can measure and monetize each time a piece of their editorial and Instagram content leads to a real-world hotel booking for up to twelve months following that content engagement. And, publishers receive a commission each time they inspire a hotel booking.
Three articles drove $250,000 in revenue to three five-star hotels
We help Publishers grow their business.
Curacity offers first of its kind analytics around the full financial impact that your editorial influence has on a hotel brand, as measured by direct hotel bookings.
Omni-channel Revenue Attribution for Instagram
AIM leverages unsold room inventory and influencers to drive downstream hotel bookings. No more guessing: finally, turn Instagram into an investable channel with visible ROI for up to six months.
Omni-channel Revenue Attribution for Publishers
is the only platform that measures and monetizes the influence of content on direct bookings across earned media channels, while helping content producers unlock compensation that is in line with financial influence.
We know people will take in the information we provide, and then they end up booking sometime later…that booking we’ve inspired hasn’t been traceable, or monetizable until now with Curacity.”
Chief Business Officer,
Conde Nast’s Lifestyle Division
Being able to seamlessly measure how our editorial coverage converts to commerce is a game changer for any publisher or editor.”
Trusted editorial and social media content is a critical component to consumers’ decision—and, with Curacity we can see exactly how those translate to revenue. We’ve long known that earned media drive revenue, and for the first time there is a platform that can prove it in dollars.”
CEO and Founder of Travel Curator
Our editorial team spends countless hours searching for the most interesting, exciting and actionable travel content for our readers. We want to know that our recommendations resonate with our audience beyond just clicks, and having access to information that tells us what types of properties our readers are booking — in the aggregate and anonymous, of course — allows us to experiment and improve our offerings. The fact that Curacity also funnels us referral commission certainly doesn’t hurt, either.”
former Director of Partnerships,