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Last fall, during the doldrums of the pandemic, his company Curacity launched a hotel booking site for vetted influencers to get discounted rates in exchange for promoting the properties to their followers.
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Fast Company lists ten companies, including Curacity, that uses data as a competitive weapon while not making things worse for your privacy.
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Independent Lodging Congress (I.L.C.), the association for Independent hotel operators, and Curacity, a data analytics company for the travel industry, unveil and discuss the results from the Consumer Travel Sentiment Study.
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Design-focused publisher taps Curacity for omni-channel revenue attribution measurement and monetization of their forthcoming editorial content on hotels.
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With this new deal, if Dwell writes about one of the 200+ boutique and luxury hotels partnered with Curacity, a travel-focused, data analytics company, and a reader books that hotel within 12 months of reading that article, those conversions will be converted into a commission for Dwell.
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Hotels sign with Curacity to solve for last-click attribution.
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Curacity is introducing a new product, turning influencers into a quantifiable, revenue-driving channel for luxury hotels…The result is smarter investments in social media influencers, allowing hotel marketers to work with the most impactful and proven influencers for their property.
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Curacity aspires to enable luxury hotels to turn 1 percent of their unoccupied rooms, given to the right influencers, into 5 to 10 percent of their direct revenue. Curacity already has access to omni-channel customer data from over 300 of the world’s top luxury hotels representing more than $300 million of customer acquisition spend.
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InsideHook’s new travel newsletter drives direct hotel bookings as measured by Curacity’s omni-channel revenue attribution
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Using Curacity, Fathom proved that three of its reviews of five-star properties in New York and Chicago helped generate more than $200,000 in direct booking revenue for those properties.
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Sometimes it’s the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that’s true of this funding, given that its progress to date has been a slow burn in a promising sector.
Read the full articleCuracity will align Wonderlust and hotel marketers’ objectives by proving that editorial drives direct bookings, turning media into a desirable and measurable revenue-generating tool for hotels.
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Guccione Jr. stated he believes Curacity to be “the missing link in the travel publishing ecosystem, and have made it a crucial component of our monetization strategy.
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Curacity connects its partner hotels and media outlets, giving the media outlets a commission if they influence a reader’s hotel booking decision, if within a 12-month window, the reader makes a direct booking with the hotel. Curacity calls it an “online-to-offline data attribution platform.
Read the full articleMike Keriakos, CEO and founder of Curacity, has no less an ambition than to supplant in many instances online travel agencies like Expedia and Priceline who now take such a large percentage of hotel revenues as they have become the preferred consumer channel for booking hotels.
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As of 2017, these are the top 12 most inspirational, innovative founders I know of. They’re all prime examples of how growth hacking, innovation and technology can turn industries on their heads….Michael Keriakos is the founder and CEO of Curacity, a company that’s bringing the travel industry into the 21st century…
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A new partnership between lauded travel publisher AFAR Media, and content technology company Curacity, highlights how content can be properly attributed to its influence throughout the purchase funnel. Beyond the benefits of additional revenue, this new insight into content inputs new data into the publishing process. By writing editorial content that converts, the publisher can balance its commercial ambitions with its trusted editorial voice.
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Curacity works with luxury hotels, like 60 Hotels and The James, and aims to provide them with a means to measure revenue driven by its publisher partners’ online content and amplification efforts. Curacity helps facilitate the production of editorial articles from publications like AFAR, and Curacity attributes which users were influenced by this content to actually book a room. Hotels then pay agency-like commissions on these bookings to Curacity publishers.
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Curacity keeps hotel commissions with the publisher that inspired the room booking and provides a performance-based, top-of-funnel marketing solution for hotels.
Read the full releaseIf you are a member of the press and would like to speak to our press team, please contact us at press@curacity.com