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Design-focused publisher taps Curacity for omni-channel revenue attribution measurement and monetization of their forthcoming editorial content on hotels.
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With this new deal, if Dwell writes about one of the 200+ boutique and luxury hotels partnered with Curacity, a travel-focused, data analytics company, and a reader books that hotel within 12 months of reading that article, those conversions will be converted into a commission for Dwell.
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Hotels sign with Curacity to solve for last-click attribution.
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Curacity is introducing a new product, turning influencers into a quantifiable, revenue-driving channel for luxury hotels…The result is smarter investments in social media influencers, allowing hotel marketers to work with the most impactful and proven influencers for their property.
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Curacity aspires to enable luxury hotels to turn 1 percent of their unoccupied rooms, given to the right influencers, into 5 to 10 percent of their direct revenue. Curacity already has access to omni-channel customer data from over 300 of the world’s top luxury hotels representing more than $300 million of customer acquisition spend.
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InsideHook’s new travel newsletter drives direct hotel bookings as measured by Curacity’s omni-channel revenue attribution
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Using Curacity, Fathom proved that three of its reviews of five-star properties in New York and Chicago helped generate more than $200,000 in direct booking revenue for those properties.
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Sometimes it’s the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that’s true of this funding, given that its progress to date has been a slow burn in a promising sector.
Read the full articleCuracity will align Wonderlust and hotel marketers’ objectives by proving that editorial drives direct bookings, turning media into a desirable and measurable revenue-generating tool for hotels.
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Guccione Jr. stated he believes Curacity to be “the missing link in the travel publishing ecosystem, and have made it a crucial component of our monetization strategy.
Read the full articleIf you are a member of the press and would like to speak to our press team, please contact us at press@curacity.com