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In 2018, when the Malibu Beach Inn was looking to draw new clientele and drive more revenue to the hotel’s door on the Pacific coast of California, it chose a non-traditional strategy to increase the property’s exposure by tapping the tech smarts of Curacity, a New York City-based data analytics company.
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Curacity’s hotel partners upload offerings of empty rooms onto its platform, where vetted influencers — only 1 in 10 of those who apply is accepted, according to Keriakos — can book rooms.
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Investors are betting that Instagram can be the next Google — when it comes to selling travel.
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Partnership will give Curator members access to both revenue-driving and content creation tools that will help boost their bottom lines.
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The analytics company powering travel for the “creator economy” improves user experience for hotels through integrations with OPERA and Siteminder.
Read the full releaseThe influencer marketing industry has grown from $1.7B in 2016 to a forecasted $16B by the end of 2022, and during the pandemic, influencers became more popular than ever.
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A technology making life easier for guests, hoteliers, and GMs alike. It serves to connect us both online and IRL.
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The 2021 Digiday Technology Awards recognize companies advancing the digital media industry by fostering tech-focused innovation — specifically, the kind that powers relevant and personalized advertising.
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Last fall, during the doldrums of the pandemic, his company Curacity launched a hotel booking site for vetted influencers to get discounted rates in exchange for promoting the properties to their followers.
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Fast Company lists ten companies, including Curacity, that uses data as a competitive weapon while not making things worse for your privacy.
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Independent Lodging Congress (I.L.C.), the association for Independent hotel operators, and Curacity, a data analytics company for the travel industry, unveil and discuss the results from the Consumer Travel Sentiment Study.
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Design-focused publisher taps Curacity for omni-channel revenue attribution measurement and monetization of their forthcoming editorial content on hotels.
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With this new deal, if Dwell writes about one of the 200+ boutique and luxury hotels partnered with Curacity, a travel-focused, data analytics company, and a reader books that hotel within 12 months of reading that article, those conversions will be converted into a commission for Dwell.
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Hotels sign with Curacity to solve for last-click attribution.
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Curacity is introducing a new product, turning influencers into a quantifiable, revenue-driving channel for luxury hotels…The result is smarter investments in social media influencers, allowing hotel marketers to work with the most impactful and proven influencers for their property.
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Curacity aspires to enable luxury hotels to turn 1 percent of their unoccupied rooms, given to the right influencers, into 5 to 10 percent of their direct revenue. Curacity already has access to omni-channel customer data from over 300 of the world’s top luxury hotels representing more than $300 million of customer acquisition spend.
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InsideHook’s new travel newsletter drives direct hotel bookings as measured by Curacity’s omni-channel revenue attribution
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Using Curacity, Fathom proved that three of its reviews of five-star properties in New York and Chicago helped generate more than $200,000 in direct booking revenue for those properties.
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Sometimes it’s the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that’s true of this funding, given that its progress to date has been a slow burn in a promising sector.
Read the full articleIf you are a member of the press and would like to speak to our press team, please contact us at press@curacity.com