WHY LUXURY HOTELS & PUBLISHERS WILL CHANGE THEIR RELATIONSHIP
CEO and Co-founder of Curacity
In 2008 Michael Keriakos had a “Jerry Maguire moment” - he found a gap in the relationship between publishers and hotels.
TRAVEL PUB FATHOM USES ATTRIBUTION TECH TO PROVE THAT ITS CONTENT PACKS A PUNCH
"Using Curacity, Fathom proved that three of its reviews of five-star properties in New York and Chicago helped generate more than $200,000 in direct booking revenue for those properties."
LUXURY HOTELS AIM TO GET SMARTER ABOUT WHICH ADS WORK BEST
"Sometimes it’s the small financing deals that reveal cutting-edge trends in investment and technological opportunity. Curacity must hope that’s true of this funding, given that its progress to date has been a slow burn in a promising sector."
CURACITY GROWS ITS NETWORK OF PUBLISHING PARTNERS BY ADDING LEGENDARY PUBLISHER'S NEW VENTURE, WONDERLUST
“Curacity will align Wonderlust and hotel marketers’ objectives by proving that editorial drives direct bookings, turning media into a desirable and measurable revenue-generating tool for hotels.”
GUCCIONE'S 'WONDERLUST' PARTNERS WITH CURACITY TO EXPAND TRAVEL OPTIONS
“Guccione Jr. stated he believes Curacity to be “the missing link in the travel publishing ecosystem, and have made it a crucial component of our monetization strategy.”
STARTUP SEEKS TO SERVE MEDIA OUTLETS A SLICE OF HOTEL BOOKINGS
Curacity connects its partner hotels and media outlets, giving the media outlets a commission if they influence a reader's hotel booking decision, if within a 12-month window, the reader makes a direct booking with the hotel. Curacity calls it an "online-to-offline data attribution platform."
HERE THEY COME: MORE TECH MARKETING PRODUCTS
“Mike Keriakos, CEO and founder of Curacity, has no less an ambition than to supplant in many instances online travel agencies like Expedia and Priceline who now take such a large percentage of hotel revenues as they have become the preferred consumer channel for booking hotels.”
12 INNOVATIVE FOUNDERS TO WATCH AND LEARN FROM
“As of 2017, these are the top 12 most inspirational, innovative founders I know of. They’re all prime examples of how growth hacking, innovation and technology can turn industries on their heads....Michael Keriakos is the founder and CEO of Curacity, a company that’s bringing the travel industry into the 21st century...”
IS CLICK ATTRIBUTION TECHNOLOGY THE FUTURE OF TRAVEL MEDIA?
“A new partnership between lauded travel publisher AFAR Media, and content technology company Curacity, highlights how content can be properly attributed to its influence throughout the purchase funnel. Beyond the benefits of additional revenue, this new insight into content inputs new data into the publishing process. By writing editorial content that converts, the publisher can balance its commercial ambitions with its trusted editorial voice.”
HOW CURACITY IS WORKING TO CLOSE THE LOOP AROUND EDITORIAL TRAVEL CONTENT AND LUXURY HOTEL BOOKINGS
“Curacity works with luxury hotels, like 60 Hotels and The James, and aims to provide them with a means to measure revenue driven by its publisher partners’ online content and amplification efforts. Curacity helps facilitate the production of editorial articles from publications like AFAR, and Curacity attributes which users were influenced by this content to actually book a room. Hotels then pay agency-like commissions on these bookings to Curacity publishers.”
AFAR MEDIA EARNS COMMISSIONS FOR INSPIRING HOTEL BOOKINGS
“AFAR Media has partnered with Curacity, enabling AFAR to earn commissions on hotel bookings made as a result of its content’s influence.”
CURACITY ANNOUNCED THAT AFAR MEDIA WILL JOIN ITS ARSENAL OF PUBLISHERS
“Curacity keeps hotel commissions with the publisher that inspired the room booking and provides a performance-based, top-of-funnel marketing solution for hotels.”