Meet your new customer acquisition channel.

Our proprietary technology leverages across editorial/ earned media to drive incremental revenue to your hotel.

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We’ve built the world’s first—and largest—data bridge to measure how top-of-funnel points of inspiration drive direct hotel bookings. Our data analytics products measure the way earned media from digital publishers and Instagram influencers drive your bottom line.

ORA: Instagram

Omni-channel Revenue Attribution for Instagram

Great hotels operate at an average occupancy of 75%. ORA for Instagram leverages the remaining, unsold inventory alongside influencers who have real financial influence to drive downstream hotel bookings.

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Curacity uses predictive analytics to vet Influencers specifically for your hotel property.

Step 1

Source and Vet

Curacity matches Influencers to hotels not just based on aesthetic sensibilities, but also on an Influencer’s ability to generate downstream revenue for that unique hotel.

Step 2

Stays are executed

Influencers are invited to stay at a hotel in exchange for content, all digitally handled in an easy-to-use CRM.

Step 3

Amplification and Optimization

Content is created and social posts are amplified and optimized to reach the right people at the right time.

Step 4

Data Drives Revenue

Hotel data is gathered, enhanced, and married with engagement data to capture the bookings that this stay and content drove for up to six months.

All of which happens within an easy to use CRM.

Contact us to learn more about ORA: Instagram.

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ORA: Publishers

Omni-channel Revenue Attribution for Publishers

The Curacity network encompasses the world’s best travel and lifestyle publications. ORA for Publishers utilizes proprietary analytic tools to generate downstream direct hotel bookings from editorial publisher content.

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We amplify and measure editorial content to prove how it drives direct, hotel bookings.

Step 1

Qualified Introductions

Your hotel’s story is presented to our network of travel and lifestyle publishing partners.

Step 2

Creation + Amplification

Top-notch content on your hotel is created and featured by the world’s most trusted digital publishers. Each article is amplified through the publication’s email newsletter arriving into the inboxes of more than 25 million people, across the Curacity network.

Step 3

Drive Direct Bookings

Our technology ingests hotel booking data from your Property Management System. Using proprietary, double-blind matching algorithms, Curacity determines which publisher's article influenced and drove a booking.

All of which happens in a turnkey solution.

Contact us to learn more.

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