HOW IT WORKS.
We have built a powerful digital marketplace for top publishers and distinctive hotels. Using large data sets, our proprietary technology recognizes, optimizes and measures the impact of online content on offline hotel bookings. The end result: hotels reach and monetize travelers at the point of inspiration; publishers earn revenue for bookings catalyzed by their content. Everybody wins.
Curacity has created clarity for hotels, freeing marketers to aggressively invest at the point of inspiration, turning media into a scalable, investable channel. Curacity provides true, transparent ROI, making our tool an invaluable resource.
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Great content breeds commerce.
Quantifying what was once unquantifiable, Curacity drives new revenue to publishers for something they have always been doing—inspiring hotel bookings through editorial content. Our product suite allows publishers to prove that their online content impacts offline, real world sales.
We enable publishers to monetize their readers’ journey from inspiration to action. Publishers do so without compromising editorial integrity; they only amplify hotel content that their editorial team chooses to cover.
Quantitative metrics on a qualitative marketing channel.
A consumer who views editorial content about a hotel is more likely to book that hotel. Curacity is the marketplace that allows hotels to invest in content--the point of inspiration--and capture a true ROI from direct bookings. The suite of Curacity data products provides all the positive aspects and ROI of an OTA, without any of the negative ones.
Curacity hotel partners only pay a percentage of downstream revenue generated from the first booking by a customer that goes direct.